The YouTube You Choose Campaign Toolkit

This post is predicated on the notion that what happens in the General Assembly has as much to do with politics as legislation.

Via Mashable: “Today Google is releasing new tools for politicians using YouTube and Google. The YouTube You Choose 2010 Campaign Toolkit and the Google Campaign Toolkit are both designed to help political candidates better deliver their messages to their audiences.

With YouChoose 2010, federal and state candidates who want to leverage YouTube in their campaigns can apply to have their own YouTube Politician channel. The political offering supports branding, longer videos, custom thumbnails, and includes Google Moderator and YouTube Insight for video analytics.

Candidates on YouTube can also pay for the ability to add call-to-action overlays to videos, run their TV spots as in-stream ads in other YouTube videos and promote select videos as ads for search terms via Promoted Videos.

So what do you think? Can something like this have any impact on the time-honored strategy of carpet bombing the American voting public with 30’s and 60’s? Will older, less web-savvy candiates be at a disadvantage? Will this be a better way to reach younger voters?

If you know of a Missouri pol using the toolkit, give us a shout via comments.

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